Philosphy
The barSTOCK Exchange concept was originally
created to provide a unique form of
interactive entertainment. 16 products
would be listed on display mediums around
a venue and their prices would float
in relation to their demand across the
bar. The simplicity of this mechanism
is easily understood, very effective,
profitable and creates an excitement
atmosphere in most venues.
It was quickly discovered that due
to the nature of displayed information
(i.e. products and their prices), clientele
where always looking at the board for
the best deals. It is a 1-to-1 relationship.
What's up on the board is immediately
available over the bar. It was our clients
and many hours of observations that
led us to add some new features to assist
pub and brewery management and brand
marketers to focus the public on their
specific products. BarSTOCK has since
evolved into one of the most versatile
and sophisticated marketing tools available
for licensed premises.
Principal
The barSTOCK software monitors the
movement of transactions from within
the whole EPoS system or on designated
tills in the EPoS system, as preferred
by the local or corporate management.
At predetermined intervals barSTOCK
changes the prices of selected products
on all, or on selected, tills. Up-to-the-minute
information on prices is relayed to
customers on bright and prominently
positioned wall displays, video screens
or projection systems. The prices of
drinks float up and down automatically,
based on customer demand (just like
a real Stock Exchange), reflecting actual
sales at the tills.
The barSTOCK software does not effect
any EPoS data except those relating
to the prices of the featured products.
All other forms of data caption or data
management (i.e. personnel data, stock
records, corporate or on site information
and analysis systems) are totally unaffected
by the operations of the barSTOCK system.
Frequently Asked Questions