The barSTOCK Exchange concept was originally created to provide a unique form of interactive entertainment. 16 products would be listed on display mediums around a venue and their prices would float in relation to their demand across the bar. The simplicity of this mechanism is easily understood, very effective, profitable and creates an excitement atmosphere in most venues.
It was quickly discovered that due to the nature of displayed information (i.e. products and their prices), clientele where always looking at the board for the best deals. It is a 1-to-1 relationship. What's up on the board is immediately available over the bar. It was our clients and many hours of observations that led us to add some new features to assist pub and brewery management and brand marketers to focus the public on their specific products. BarSTOCK has since evolved into one of the most versatile and sophisticated marketing tools available for licensed premises.